Jordan Brand Flight School

Last month, Position Sports had the opportunity to partner with Jordan Brand North America to plan and operate their annual Flight School season kickoff event across all three of Jordan Brand’s U.S. territories. In Los Angeles, Chicago, and New York City, athletes from Jordan Brand’s partner high schools geared up for the season with the latest on-court product, trained with NBA skill coaches, heard from motivational speakers and mental performance experts, and were surprised with the unreleased AJXI “Gamma Blue.” Designed to instill the mindset and excellence required to represent the Jordan Brand, this year’s Flight Schools kicked off their season grounded in true Jordan heritage; discipline, passion, and the pursuit of greatness.

The Position Sports team oversaw product management, venue operations, transportation, team communication, run of show, and talent management across all territories, playing a major role in bringing these events to life. After an incredible experience to kick off the season, we can’t wait to watch the next generation bring it on the court all year long.