The 2025 SRS Distribution Las Vegas Bowl rolled out the red carpet for a week filled with unforgettable moments for the teams, staff, coaches, fans, and families from the University of Utah and the University of Nebraska football programs. From a showgirl welcome at the airport to season highlights on the Fremont Street canopy, and ultimately an electric New Year’s Eve showdown at Allegiant Stadium, Bowl Week delivered at every turn. 

Last month, Position Sports had the opportunity to partner with Jordan Brand North America to plan and operate their annual Flight School season kickoff event across all three of Jordan Brand’s U.S. territories. In Los Angeles, Chicago, and New York City, athletes from Jordan Brand’s partner high schools geared up for the season with the latest on-court product, trained with NBA skill coaches, heard from motivational speakers and mental performance experts, and were surprised with the unreleased AJXI “Gamma Blue.”

Position Sports hosted VEGUSTA that honored Las Vegas Bowl sponsors, committee and huddle members as a thank you for a successful 2024 bowl season and a look ahead to the excitement the 2025 Las Vegas Bowl will bring.