THE ONE x Chicago | LA

Positioned for Greatness.

For the second consecutive year, our team at Position Sports partnered with Jordan Brand North America to bring The ONE to life, a global 1v1 basketball tournament spotlighting the world’s top one-on-one players through elite, high-stakes competition. With regional qualifiers in over 15 cities, The ONE serves as more than just a tournament; it’s a global stage for emerging talent and a celebration of the Jordan Brand ethos: defiant confidence and the drive to define your own greatness.

In Chicago and Los Angeles, two of basketball’s most iconic and culturally rich cities, we led end-to-end event programming that blended intense gameplay with immersive community experiences. Across both cities, The ONE captured the spirit of local basketball culture, elevating the energy with every matchup, every crowd reaction, and every moment that felt bigger than the game. With vibrant streetball energy, the atmosphere was electric, authentic, and unmistakably Jordan.

Position Sports oversaw:

- Basketball Programming + Staffing
- Athlete Communication & Management
- Product Management + Post Embellishment
- Branding & Visual Identity Execution
- Curated Ancillary Experiences
- Food & Beverage Integration

From the court to the community, The ONE continues to push the game forward, inspiring the next generation of hoopers to step up and take their shot. Tune in on 8/23 to see who will be crowned the Global Champion in New York.