THE ONE Paris x Quai 54

Earlier this summer, Position Sports was entrusted with organizing and supporting THE ONE Paris, marking the beginning of an incredible weekend of basketball that culminated with the world-renowned Quai 54 tournament.

Our first priority was to engage with and unite all Jordan Brand partners across France to maximize player participation. Our mission was clear: no one should be able to say, "I didn't know," or "I didn't get my chance." From Hoops Factory locations nationwide to venues like Le 144 and BallHer, we hosted local qualifiers to ensure opportunities were accessible to all.

Together with our local team, we rebranded the venue into a dynamic, professional, and high-energy "arena" where 16 boys and 16 girls competed for a chance to be recognized as the best in France. To elevate the experience further, the event was scheduled on the Friday leading into Quai 54, with participants invited to witness the main tournament first.

The 2025 edition was nothing short of extraordinary. It was a celebration of basketball filled with unforgettable highlights and featuring, once again, the world’s greatest dunk contest. Our role encompassed every detail, from partnership management and ticketing to the Visual Center and contractual elements, ensuring the entire event ran seamlessly.

We are grateful for the trust placed in us to execute these outstanding events. Thank you to everyone whose efforts made this weekend possible.