Nike Nationals

Last month, Position Sports helped bring the 2025 Nike Girls EYBL Nationals to life in Chicago, closing out the season with another powerful showcase of elite girls basketball.

Thirty-two of the nation’s top teams battled it out in an unforgettable championship setting, highlighting the skill, determination, and passion of the next generation of hoopers. The energy on and off the court was unmatched.

Away from the hardwood, athletes experienced elevated moments throughout the weekend. The DICK'S Sporting Goods Players Lounge served as a vibrant hub for players to unwind, recover, and enjoy exclusive activations, including a custom hair and nail station, a flower wall perfect for photos, and a customization station to make their gear one-of-a-kind.

Our team led all aspects of event operations, logistics, merchandise, and brand activations, ensuring a seamless experience for athletes, coaches, and fans. Every detail was managed with purpose, from team movements to fan flow, to elevate the overall atmosphere.

Meanwhile, our social media and creative teams delivered engaging real-time content and captured the weekend through stunning visuals, sharing the story of Nike Nationals with audiences everywhere. The venue itself was transformed through thoughtful design that immersed everyone in the EYBL brand and spirit.

Being a part of these athletes’ journeys is always inspiring. We’re grateful to support the continued rise of girls’ basketball and can’t wait to see what’s next.