13th Annual Jerry Colangelo Golf Classic
Last weekend, for the second consecutive year, the Naismith Memorial Basketball Hall of Fame hosted the 13th annual Jerry Colangelo Golf Classic at the iconic Arizona Biltmore Golf Club in Scottsdale, Arizona. Position Sports once again partnered with the Hall of Fame on all social media and PR efforts surrounding the event.
The two-day event teed off Thursday evening with a welcome reception in the clubhouse, hosted by CBS Sports’ Seth Davis. On Friday, more than 40 Hall of Famers and basketball celebrities, including the Valley's own Charles Barkley and Diana Taurasi, hit the Links and Estates courses with their foursomes. Although rain shortened play on the course, it didn’t dampen the energy as participants reconvened back in the clubhouse for the awards luncheon.
Our social media team captured interviews with Hall of Famers and celebrities during Thursday's reception and provided real-time coverage throughout Friday's tournament. Meanwhile, our PR team worked closely with local media to coordinate coverage and interviews.