Nike x DICK’S Sporting Goods | Mad Dribbler

Earlier this month, Nike Soccer and DICK’S Sporting Goods brought the energy of the pitch inside House of Sport, transforming stores in Kennesaw, GA and Dayton, OH into TIEMPO training grounds in search of the next Mad Dribbler.

Athletes kicked off the experience by gearing up with custom Nike TIEMPO gear to set the tone for a day built around competition, confidence, and creativity on the ball.

Each store was reimagined as a TIEMPO testing ground. Inside the House of Sport batting cages, the space transformed into a reflex challenge while the Power Aisle became a high-speed dribbling course where athletes put their touch to the test. All while trialing the newest TIEMPO Maestro cleat, chasing the fastest time - and the title of Mad Dribbler.

Position Sports supported Nike from concept to execution, leading creative development, buildout, logistics, product management, branding, and content capture to bring the experience to life.