Nike Nationals x DICK'S Sporting Goods

With a mission grounded in empowering the next generation of female athletes in collaboration with Nike Girls Elite Youth Basketball League, DICK'S Sporting Goods showed up all season long, creating space, amplifying joy, and fueling futures built through sport. From the first tip-off to the final buzzer, DICK’S was there. And at Nike Nationals, they brought that energy to its peak.

In Chicago, DICK’S reimagined what a championship weekend could feel like. At the heart of the experience was a 5,000 sq. ft. athlete lounge, a curated space built for recovery, creativity, and community. From braid and nail stations to customization zones, a live content studio, and sets from DJ Cashera of the Chicago Sky WNBA, every detail reflected the culture and confidence of the girls who made it to the season’s biggest stage. Championship celebrations for all EYBL division winners unfolded here, surrounded by intentional moments that honored the power of sisterhood and sport.

For families and fans, Nike Nationals was more than a tournament it was a memory in the making. DICK’S helped capture that moment through a custom photo experience and exclusive Nike Nationals patch, available only to those onsite.

Together, Nike and DICK’S delivered more than access. They delivered impact. By investing in athlete-first spaces, unforgettable moments, and a legacy of showing up, they continue to redefine what it means to support the future of women’s basketball.

This wasn’t just a weekend. It was a movement.

Position Sports led the experience from concept through execution.