Why Not Media Day

Recently, the Jordan Brand West team brought Team Why Not Media Day to Jumpman LA in the heart of Downtown Los Angeles. Designed to celebrate and elevate the athletes leading up to their summer season, the event blended style, performance, and inspiration into one memorable experience.

Athletes from Team Why Not and Team Why Not Premier’s 15U, 16U, and 17U teams, including top male and female high school players on the West Coast, experienced an unforgettable day featuring gear-up sessions centered around the new Luka 4s, professional photo shoots, and a tech breakdown from the EKIN team. The day culminated in elite on-court training led by renowned NBA trainers Drew Hanlen and Dribble2Much, giving the athletes a taste of pro-level preparation and execution.

Position Sports was proud to support the Jordan Brand team in bringing their vision to life through strategic planning, event development, and on-site execution. The Position Sports team also handled the creative direction and production of all branded content for the day.

Team Why Not Media Day was a huge success empowering young athletes with tools, experiences, and motivation to elevate their game on and off the court.