From ideation to international activation, Position Sports assists Upper Deck


Position Sports has been retained to help the worldwide sports memorabilia & entertainment company reach fans across the world through a mobile hockey activation tour, as well as helping to develop the company’s growing e-Pack program (www.upperdeckepack.com).

In an effort to engage hockey fans across the pond, the NHL is hosting Oilers, Panthers, Devils and Jets regular-season games in Europe as part of a Global Series. In combination with the games, fans have been invited to experience the NHL Global Fan Tour. Upper Deck has been at the forefront of the fun, providing fans with the opportunity to create their own personalized memorabilia. With green screen technology, fans stand in front of a backdrop that places them on the ice in a big-league hockey rink. Brand ambassadors are on-hand to assist and instantaneously print fans’ personalized trading cards. From ideation to on-the-ground activation, Position Sports has been involved with each European Upper Deck NHL Global Series tour stop, making sure the brand is well-represented and fans are having a blast!