Since launching Position Sports in 2005, Kevin Foley has seen his concept of a ‘brand-positioning’ firm grow into a thriving company with its clients consisting of the top Fortune 500 corporations and elite athletes. From events at Madison Square Garden, Barclays Center and the NCAA Final Four to the steps of the Temple Athena Nike in Greece to the basketball courts of Senegal to boardroom meetings with today’s trendsetters, the company has made a global impact in the sports world.
In only 10 years, Position Sports has represented clients such as Nike, Jordan Brand, Red Bull, Burger King, POWERade, USA Basketball and the Naismith Memorial Basketball Hall of Fame. It has produced live nationally televised programming, coordinated events as far away as Istanbul, coordinated media outreach for major sports announcements and helped to generate hundreds of thousands of dollars for local charities.
Prior to Position Sports, Foley was the Executive Director of Operations at Sports America, Inc. in Rockville, Md. where he managed the McDonald’s All American Game for five years. The event raised over $1.5 million for Ronald McDonald House Charities during that time period and included the creation of the Girl’s Game in 2002.
In 2003, he developed the Aflac All-American High School Baseball Classic which became Sports America’s largest business venture. The game is nationally televised each August and has featured honorary chairmen such as Cal Ripken, Jr., Reggie Jackson, Ozzie Smith and Stan “The Man” Musial. The event raised over $250,000 for pediatric cancer research in its first four years.
Foley has also produced events in the past few years featuring sports figures such as Ripken, Michael Jordan, Peyton Manning, LeBron James, Chris Paul, Kobe Bryant, Steve Nash, Carmelo Anthony, Amar’e Stoudemire, Paul Pierce, Kevin Durant, Deron Williams and Vince Carter.
Born in Boston, Massachusetts, he attended Milton Academy for high school, followed by the University of Maryland, where he received a BA in Journalism with a concentration in public relations. Before Sports America, Kevin worked in the University of Maryland Athletic Media Relations Department, Edelman Worldwide in Washington, DC, the ESPN Sports Almanac and the Boston Red Sox.
He lives in Gilbert, Arizona with his wife Kate, their son Landon and daughter Caroline.