Jullien Leleux

Director of BrAND STRATEGY

Jullien joined Position Sports in 2014. As Director of Brand Strategy he brings vast knowledge, expertise, and a worldly viewpoint to our team.

Prior to Position Sports, Jullien worked at Nike France for eight years. From his first job as an intern in product placement he soon rose to the dual titles of Category Manager, Basketball and Sports Marketing Manager, Soccer. At Nike, Jullien proved to be a team player and a well-respected team manager as well as a mentor within the corporation.

Jullien’s expertise in sports marketing qualified him to negotiate with top French athletes as well as the biggest federations in France; the French Ruby Federation (FRF), French Basketball Federation (FFBB), and Stade Toulousain (a championship Rugby team in Europe). Brand marketing responsibilities included leading strategy for French Basketball, cross managing PR / Events / Retail Brand Presentation / and Digital Commerce.

During his time at Nike, Jullien also worked on major events such as the 2007 Rugby World Cup in France as a Junior Sports Marketing Manager and the 2011 Rugby World Cup in New Zealand as a Senior Sports Marketing Manager. He also managed French Basketball and Soccer for the 2012 London Olympics, the Women’s Euro Soccer Championship 2013 in Sweden, as well as multiple Euro and World Championships for French Basketball teams.

Born in Perigueux, France, he graduated from the University of Bordeaux with a degree in Sports Marketing. He spent one year abroad at University of Quebec at Trois Rivieres where he was on the winning team for the Canada Indoor Soccer Championship. In 2006 Jullien received his Masters of Sports Management from Lyon University.

Jullien lives in Scottsdale, Arizona. He loves travel and spending time with his daughter Penelope.