JERRY GAINES

DIRECTOR OF SPORTS MARKETING

As Director of Sports Marketing, Jerry is responsible for the growth and strategic direction of new and existing partners.

Prior to Position Sports, Jerry spent a combined eight years with two of the most well know beverage companies in the sports world, Red Bull and Muscle Milk. At Red Bull, Jerry helped organize iconic events such as the Red Bull Air Race, King of the Rock and Detroit Electronic Music Festival, among many others. At Muscle Milk he oversaw an 80 person staff and was responsible for the marketing efforts of a 22 state territory. He directed the execution of over 600 events and developed partnerships with premier colleges such as the University of Alabama and Tennessee. He also developed the strategy, branding and managed all activations for the 50+ student Collegiate Ambassador Program.

Born in Detroit, Michigan, Jerry graduated from Eastern Michigan University with a degree in Marketing. He played four years of college football and received the Scholar Athlete award for the team. Upon graduating, he worked on multiple award winning campaigns at GlobalHue Advertising Agency. The agency won Multicultural Agency of the Decade from 2000 - 2009.

Jerry currently lives in Tempe, Arizona with his wife, Michele and their daughter, Alina.