Position Sports recently facilitated the operations and execution of two Nike Baseball activations as part of the 2015 MLB All-Star Game in Cincinnati and the Gear Up For October Cubs Party in Chicago.
During the MLB All-Star Game, Position Sports developed a consumer experience where select amateur athletes could train with the best coaches in the game and receive guidance from MLB All-Stars. This activation was split into two segments with both retail and "on field" components.
The Gear Up For October Cubs Party, conceptualized and executed by Position Sports, was a first-rate baseball experience inside the Nike Studio on Michigan Avenue. As the next best thing to being at the game, fans could enjoy ballpark snacks, customize Cubs t-shirts and participate in a green screen photoshoot with instant share capabilities on social media.